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Fola Posted on 18/07/2019 14:24
Ticketing

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Finally an update. Sounds great!

Macclesfield Town have partnered with TicketCo to make purchasing tickets easier for supporters.

The partnership heralds a move to simplify the purchasing process at Macclesfield Town and improve the user experience for fans via the introduction of new technology. The TicketCo mobile technology can send QR codes to supporter’s smartphones which are then scanned at turnstiles to gain entry on match-day. The platform also provides Macclesfield with an online ticketing and payment facility which integrates with the club’s website and Facebook page.

James Beckett, Macclesfield Town Commercial Manager said: “This is an important part of our strategy to drive our revenue streams and fan engagement and improve our systems to provide a better service to supporters.

“We researched the market extensively and found the TicketCo platform very easy to use and we believe it will make our tickets more accessible via multiple channels. The platform will also help us future proof our systems and ensure we are prepared for the continued shift towards a cashless society. We are proud to be the first EFL club to partner with TicketCo.”

The mobile-first ticketing system has launched and season tickets are now available for purchase via the attached link.

James continued: “This is a convenient and modern way for people to buy tickets from us. Fans will still be able to buy tickets via traditional means, but we wanted to expand the choice.”

David Kenny, TicketCo UK Country Manager, said: “It is fantastic to partner with a club that is so passionate about fan engagement and providing a progressive ticketing solution. We will continue to work closely with the club to help it utilise the platform effectively. This partnership marks a break-through for us as it is the first EFL club to join our stable, building on the continued progress we are making in the football industry.”

TicketCo’s technology is designed to make event payments quick and easy for both organisers and consumers, thanks to its pioneering technology. The platforms’ technology is compatible with Android and iOS devices and enables organisers to promote offers on food, drink and merchandise in advance of events.

TicketCo has offices in Norway, the UK, Poland and Sweden. It has partnerships with several football clubs, including Kilmarnock, Legia Warsaw, Wycombe Wanderers, Solihull Moors and Eastleigh.
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Fola Posted on 18/07/2019 14:25
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I wonder if there will be a transaction fee?
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silkmenman Posted on 18/07/2019 14:42
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Odds on this system working as it should do - 33/1
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Deuce_Bigalow Posted on 18/07/2019 15:23
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“It is fantastic to partner with a club that is so passionate about fan engagement”

Think you got the wrong club Dave
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lythamandblues Posted on 18/07/2019 15:27
Ticketing
Edited On: 18/07/2019 15:30
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Reckon he'll be on his way out of TicketCo - presumably he was supposed to do a deal with another MTFC - Mansfield Town, Matlock Town...
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Smoky2 Posted on 18/07/2019 16:26
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Some posters on here tell more lies than Boris Johnson , and that isn’t easy to do .🤡
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boomer22 Posted on 18/07/2019 18:54
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Sounds like a recipe for more lashups.
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imlosingit Posted on 18/07/2019 20:11
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Be another tits up..Boris doesn't tell lies hunt does though plenty.
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imlosingit Posted on 18/07/2019 20:22
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Not everyone takes their smartphones to football including me so if that's the case I will ban myself...
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metz1984 Posted on 18/07/2019 20:26
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MTFC better forget this idea before they start it.i like to buy with cash so if that's the case sack it.i can't be XXXXXXd with all that technology..
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macchiavelli Posted on 18/07/2019 20:30
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It's already started in L2. As I posted on a previous thread, Colchester will have a cashless stadium from this season.
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metz1984 Posted on 18/07/2019 20:41
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Oh dear watch the gates go down at MTFC then...
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saltpie Posted on 18/07/2019 21:48
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I am sure I read that it said that fans cam still buy by traditional means but feel that this system gives choice . It might be an idea if certain fans read the statement before commenting.
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macchiavelli Posted on 19/07/2019 07:28
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I think saltpie is right. The system will give choice - to start with.

Reckon it will be the thin end of the wedge as it will clearly serve the interests of the club for fans to pay 'cashlessly'.

Money will be transferred instantly from your bank account to theirs. No counting and securely storing piles of tenners, fivers and coins overnight. No paying in slips and trips to the bank. Fewer employees/volunteers needed to handle the transactions. Little risk of pilfering or muggings, etc.

From the club's POV, what's not to like?

I think, once the system is established, and probably becomes the norm throughout the League, we will be 'persuaded' to adopt it, and the other options for payment will gradually disappear.

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lymeview Posted on 19/07/2019 07:50
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James continued: “This is a convenient and modern way for people to buy tickets from us. Fans will still be able to buy tickets via traditional means, but we wanted to expand the choice.”
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leedsblue Posted on 19/07/2019 09:33
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"It is fantastic to partner with a club that is so passionate about fan engagement".

After I had finished rubbing my eyes I decided it sounds like a good idea.
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saltpie Posted on 19/07/2019 09:35
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It could be the thin end of the wedge but clubs have to realise that all fans do not have access or wish to have access to pay this way .
Another plus for the system is that it should alleviate any queing at the ticket office at 2.55 0n match days should there be a positive reaction to it.
Hopefully the club will continue to use the visitors centre at the Town Hall as an outlet to sell tickets .
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macchiavelli Posted on 19/07/2019 10:31
Ticketing
Edited On: 19/07/2019 10:38
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'Fans will still be able to buy tickets via traditional means'.

I wonder how long this will remain valid?

It isn't just tickets that will benefit the club if they are 'cashless'. Ultimately, it will be every transaction. Programmes, catering, beer, etc.

It may be optimistic to look ahead in the world of football, but I genuinely wonder what you will actually be able to buy in 2025 with your notes or coins of the realm?

I can't deny that this will be a win/win scenario for the club, but I think you only have to look at the direction of travel promoted by all the major banks regarding the 'cashless society', to see where this will end up.
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Paddysboyz Posted on 20/07/2019 01:16
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I actually think this is one of the few good news stories to come out of the club in recent times. This system is widely used in so many different ways today such as with concert tickets trains and airline and appears to sit very comfortably with the younger more IT savvy generations [8D].

I completely acknowledge that this may not be as easy for the older (less IT savvy generations including yours truly) but there appears to be a clear acknowledgement from the club that we needed to do something about the disastrous situations in gaining access for many supporters under the previous ticketing system that were seen on a number of occasions last season.

There appears to be a clear desire from the club to provide some proactive means of addressing this problem, and as I understand it people can still buy tickets the old fashioned way from the ticket office on match days [^][8D].

Kindest regards

PB [smi].
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fursie Posted on 20/07/2019 08:16
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This seems like a winner all round. Those wanting to use the new payment method can and those who want to pay bay cash or card at the ticket office still can. The ticket office will have shorter queues because many will choose the new method. Already downloaded the app and it looks intuitive enough. In this era of back news it is good something positive is coming out of the club.
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macchiavelli Posted on 20/07/2019 09:34
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PB. 'there appears to be a clear acknowledgement from the club that we needed to do something about the disastrous situations in gaining access for many supporters under the previous ticketing system that were seen on a number of occasions last season.'

Please forgive me for not rushing to think the club has any altruistic motives whatever regarding cashless ticketing.

In 2019, it is clearly the most efficient way to separate the fan from his hard-earned cash, and I seriously doubt that Amar or anyone else endured sleepless nights worrying about queues at the ticket window on match days.

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Paddysboyz Posted on 20/07/2019 14:01
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MV: Good point well made [^].

I am however aware that one of the volunteers in the ticket office did email Amar at the back end of last season and make him aware of the abuse that the ticket office staff had been getting from understandably disgruntled customers which had escalated following on from the London Road debacle [:O]

Amar responded almost immediately by apologising profusely and stating that the club would look at ways of improving the ticketing system asap [8D].

Kindest regards

PB [smi].

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Smoky2 Posted on 20/07/2019 14:13
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The girls in the ticket office used to open the windows at about 12-15 , but some fans used to stay in the Golden Lion until 5to3 , and then looked surprised when they went to the ground and found a queue.
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imlosingit Posted on 20/07/2019 16:40
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Easier way in my eyes was to get one from the shop at town hall prior to the game the week before or Saturday morning before game...
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macchiavelli Posted on 21/07/2019 09:07
Ticketing
Edited On: 21/07/2019 10:44
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Early days I guess, but has anyone actually experienced the new system yet?

I am not a 'latter-day Luddite'🙂, and I see no reason why it should not work for the benefit of club and fans alike.

It is completely unacceptable that ticket office staff should receive abuse in trying to carry out their work! 😖

PB, I appreciate your response above, but it reinforces my belief that Amar is completely out of touch with the day to day running of the club.

If it were 'my' club, I would want to have my 'finger on the pulse', and have staff in position to make me aware of any potential problems before they arose so that timely action could be taken.

Dare I suggest that match day queues might have been alleviated by employing 1 extra person, and opening 1 extra ticket window?

I know! Probably way too simple.
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