Toon Talk Articles- David Donnelly

The “ashley Affair” Procurement Strategy

You have executed your promotion strategy to perfection, re-entering the Premier League at the first attempt. The wage bill is under control but is there enough talent in the squad to sustain a respectable position. Do you invest heavily to mount a charge for European football at the first attempt or consolidate and grow organically? Ashley in this economic environment austerity business and ....


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The Ashley Affair By David Donnelly

The football club you own has just been relegated from the lucrative Premier League, the wage bill is out of control, debt is spiralling and there is revolt within the playing staff. It is time to re-evaluate your business model and restructure operations. You ask yourself “What is our biggest expenditure? What cost control measures do we need to implement?” Ashley it is time to ....


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The Ashley Affair By David Donnelly

You are an experienced businessmen who has delivered a product your client craves. However with a wage bill out of control and spiralling debt, you realise that it is time to adopt a new business model, you ask yourself “who has done this before? Who in the face of financial constraints has still managed to deliver operational excellence?” Ashley, look at the Arsenal. Kevin Keegan ....


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The “ashley Affair”

You have brought a football club on a financial whim without exercising due diligence, you realise that you have made a grave financial error, you sit there in your executive boardroom feet up on the desk, and you ask yourself “how do I rectify this?” Ashley you need to “Bring home the messiah!” On 16th January 2008 the messiah returned. I, like the majority of the ....


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The Ashley Affair

You have just sold 43% of your company and netted £929m, you are worth an estimated £1.9bn, you sit there in your executive boardroom feet up on the desk, and you ask yourself “what do big boy billionaires do?” “Ashley, they buy football clubs!” 10th March 1990, Watford versus Newcastle, I am 6 years old and have just had my first taste of corporate ....


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