BORO SHIRT’S SILVER LINING
By Elise Brunton
Tuesday 22 Jul 2008 18:31:00
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Boro’s kit manufacturer Errea have revealed that the club’s new home and away shirts are resistant to water and other liquids thanks to unique technology that utilises silver and titanium in the shirt fabric.

The black and blue striped away shirt will be launched exclusively to the club’s 2008-09 season card holders this Thursday (July 24), while the new-look home strip made its “debut” in Boro’s record-breaking 8-1 final day victory over Manchester City in May.

While fans have been impressed with the design of the new shirts, Errea’s marketing manager Fabrizio Taddei believes supporters will be wowed by the technology too.

“Middlesbrough are the first and only football club in the world to have utilized this unique material in a football shirt,” said Fabrizio.

“The new shirts are not only fully waterproof but are also resistant to other liquids,” he continued.

Errea are at the forefront of incorporating new scientific breakthroughs into the manufacture of sportswear and utilised ‘nanotechnology’ to make the water-resistant nature of Boro’s new shirts possible.

Nanotechnology is an emerging science which involves working with matter on an ultra-small scale, using individual atoms and molecules.

Fabrizio explains: “Whereas other clothing is often made waterproof through a coating process, tiny particles of titanium and silver have been woven into the yarn of Boro’s new shirts to create a unique

fabric.

“We are confident that the new technologies utilised in the manufacturing of the shirts will be appreciated by the players and the supporters.”

The new-look away kit will be launched to 2008-09 season card holders on Thursday July 24, when both MFC Retail stores will be open from 9am to 9pm. The exclusive period will continue throughout Friday July 25 when the stores are open 9.30am to 5pm.

General sale starts on Saturday July 26 when the stores will be open from 9.30am to 5pm. Orders can also be made online at mfc.co.uk from July 24.

Adult shirts are priced £40 apart from small sizes that retail for £35. Children’s sizes are £26 and £30.

Any name and number can be added to a shirt for just £15.



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